Int'l Rescue Committee

 
 

Project

Advertising Campaign

Concept

This campaign expands off of the International Rescue Committee's (IRC) brand and mission of helping immigrants and refugees around the world. My campaign focuses on xenophobia in America. It points out how we are fascinated when other species migrate, yet when our own species flees, it is not seen as impressive or majestic-- it is seen as a inconvenient, intrusive, and unnatural. Yet, no matter the boundaries, the human race has always and will continue to migrate because when it comes to survival and thriving, it’s either fight or flight. 

 

 
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