Anti-Drug Campaign

 
 

project

Poster Series (expanded to campaign)

CONCEPT

The purpose of this project was to create greater awareness of prescription drug abuse. After researching the issue I realized people struggling with addiction know what they are doing to their bodies and know it is wrong; however, they usually don't realize how their actions will impact the people around them until it is too late.

Humans are social creatures so I thought it would be a more impactful to ask the addicts who they will lose instead of simply explaining why drugs are bad. I wanted to ask when enough was enough for them. Who are they willing to lose? At what point? I wanted to illustrate how their losses will progress from losing some friends, to losing family members, and eventually, they will end up losing themselves.